For the launch of Windows Azure in Australia, we hired a sky writer to write Azure in the skies above Sydney. Funnily enough, reading the Twitter stream, most people in the city thought it was a new brand of perfume being launched.

I had no idea at the time that I would be the new Partner Strategy & Marketing Manager driving Azure adoption amongst Australia’s partners. If you have, or planning to build a business on Azure, this blog is for you. I’ll include resources, things I learn being new to role and hopefully receive some feedback from you on what is going well and where we need to improve.