Business Strategy Melbourne ISV Event


Many companies that have historically bought packaged software solutions are evaluating software as a service (SaaS) and cloud-backed software solutions to replace their legacy software.

This new cloud market presents tremendous opportunity for established software vendors. But capturing that opportunity brings not just technical changes, but fundamental shifts to your company’s business model.

Join this event to learn how your peers in the industry have leveraged the benefits of the cloud to build a successful business. You’ll hear from owners and leaders of successful software businesses about best practices and lessons learned, and gain insight about the cloud opportunity for a software business. This event is focused on business strategy, and is not a technical learning event.

  • When? Tuesday, 25 March 2014
  • Where? Sofitel Melbourne at Collins, 25 Collins Street, Melbourne Vic 3000
  • Agenda:
    8:00 am – Breakfast and Registration
    Cloud Business and Cost Models
    Compliance, Security and Trust
    Extending Your Reach with SharePoint and Office
    The Cloud OS Opportunity
    How ISVs Succeed: Local Stories
    5:00 pm – Networking Reception

Click here for more information and to reserve your seat today.

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About Christian Longstaff

Hi. I work for Microsoft Australia as the Azure Business Development Manager, helping partners grow their businesses with the Microsoft Cloud platform. I have been with the company for over 12 years in various partner facing, business development and technical marketing roles. This blog covers a variety of topics but I am especially interested in Partners adopting, selling, developing and supporting Microsoft Azure, but also any software, services and communities. I would love to hear from you if you have a great powered-by-Azure example, especially around Mobile, Social Media Apps or Websites. To contact me, please email christian dot longstaff at microsoft dot com