David Chappell, Principal of Chappell & Associates in San Francisco, visited Australia last month to deliver his latest Cloud deck. Part of this presentation was “How SaaS Changes and ISVs Business Model”. David has also recommended some additional reading and recorded a number of short videos to help think through some of the challenges ISVs face when creating software as a service.

Video Series: How SaaS Changes an ISV’s Business, David Chappell

• Assessing the Shift
• A Simple Decision Tree
• Customers, Pricing, and Revenue
• The Sales Process
• The Impact of Average Selling Price
• Marketing, Software Development, and More

Further reading:

• Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers, Alexander Osterwalder and Yves Pigneur
• The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company, Steve Blank and Bob Dorf
• Bessemer’s Top 10 Laws of Cloud Computing and SaaS, Philippe Botteri, et al., Bessemer Venture Partners